Fred C. Veldhuis is a seasoned data analytics and business intelligence expert with over 25 years of experience in transforming organizations through data-driven strategies. His journey, marked by relentless curiosity and an insatiable drive for excellence, has made him a respected figure across various industries, from automotive and retail to banking and insurance.

 

Fred’s career began in 1996 when he joined DHL Worldwide Express as a business analyst, quickly rising to become a business controller. His ability to fuse data insights with business operations laid the foundation for his future as a consultant. By 1999, Fred had entered the field of business intelligence consulting with well known consultancy companies. During this time, Fred honed his expertise in IBM Cognos and other analytics tools, developing the ability to translate complex data into actionable business strategies.

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Fred’s turning point came in 2003, when he joined Shell as Support & Development Team Lead, managing a global team of 70 professionals across three continents. Tasked with maintaining the company’s data warehouse and reporting environment, Fred not only improved operational efficiency but also implemented a 24/7 support strategy, making a lasting impact on Shell’s global operations. His technical prowess and leadership skills shone as he guided his team through complex projects, such as migrating IBM Cognos environments and ensuring SOX compliance, crucial for multinational corporations.

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In 2005, Fred took the leap into entrepreneurship, founding FCV Consult. Over the next decades, he (co-)founded several successful ventures. These companies expanded his influence across Europe, where Fred led transformative BI and ERP migration projects, particularly in the automotive, pharma, and retail sectors.

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One standout project was Fred’s role in a Greenfield Data & Analytics project for a major German automotive supplier (2021-2024). Here, Fred orchestrated the creation of a complete data strategy and roadmap, building a self-supporting data and analytics team. By implementing enterprise-wide planning and aligning business KPIs, Fred helped the company move away from legacy Excel-based reporting systems to a robust data platform powered by Microsoft Azure and Power BI.

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Fred’s ability to lead in complex, high-stakes environments is best demonstrated by his post-merger data program leadership for a global agriculture network (2023-2024). Overseeing the integration of four global regions, Fred implemented Snowflake and data governance measures, aligning the company’s reporting systems post-merger while ensuring SOX compliance a feat. that required negotiating between both American and European data privacy laws.

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From 2016 to 2019, Fred played a crucial role in integrating data systems following the merger of two prominent automotive paint companies. His leadership ensured seamless synchronization of reporting systems and data definitions, while also laying down a blueprint for future mergers - a hallmark of Fred’s strategic foresight.

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Fred’s technical expertise is unparalleled, particularly with tools like IBM Cognos, Snowflake, SAP, Microsoft Power BI, and SQLDBM. Whether it was leading the migration from IBM Cognos to SAP BW for a global retail giant, or creating tailored sales automation systems for Nestlé, Fred’s work consistently improved business outcomes. His dedication to governance and compliance, exemplified by his work on GDPR and SOX compliancy projects for multinational clients, has cemented his reputation as a reliable consultant who can be trusted with critical business functions.

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In recent years, Fred’s work as the Managing Director at Kinsman, a consultancy specializing in data and business intelligence solutions, has taken his career to new heights. His approach, built on fostering long-term relationships with clients, has seen repeat engagements and a track record of exceeding expectations. His leadership is not just limited to project management but extends into coaching teams, aligning cross-functional departments, and creating a culture of excellence in organizations around the world.

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Fred C. Veldhuis' journey is one of evolution, from a hands-on consultant to an influential thought leader and entrepreneur in the field of data analytics. His ability to merge technical expertise with business acumen has made him an invaluable asset to organizations navigating the complexities of the modern data landscape.